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Step 1:  Set up Tools

 

Google Analytics – plays a significant role in monitoring how visitors find your website and what actions they take when they are there.  It’s worth checking out the many features, the pay off is more visitors, more conversions, more success.

Google AdWords – Critical for advertising your product or service among searches performed on Google.  We’ve all seen Google ads appear at the top of search results, now how do we make yours appear first?  Tactics.

Google Webmaster Tools – Your toolbox to see how your website is performing, how it looks through the eyes of Google, which hyperlinks are directing to your website, and all things that must be tightened.

 

Step 2:  Audit Your Website

 

Performing site audits on a regular basis are extremely vital for a successful, ongoing internet marketing strategy. It’s like visiting a doctor for a check-up, to get a detailed analysis of your websites health, performance and speed.  No two websites should ever need the exact same SEO treatment, so an audit helps us diagnose and recover any issues.

 

Step 3:  Keyword and Key Phrase Analysis

 

It’s no argument that keyword and key phrase research are important for your search engine marketing efforts.  There are several tools that are critical to use:

 

 

Step 4:  On-Page Content Writing

 

Google’s latest (and always changing) algorithm places an emphasis on unique, high-quality writing that’s helpful to a website visitor. No longer can you flood a website with keywords and phrases, rather they must be strategically used.  Every page on your website must have a definitive heading and content that is clear, concise and directive.

 

Step 5:  Meta Tags

 

Meta tags are bits of text that describe a page’s content.  Meta tags don’t appear visible to the website visitor, but rather are placed in the html coding of the website.

Noticeable improvements will occur  if you’re able to correctly use meta tags. Every meta description should have 167 characters and may use key phrases associated with your website content.

 

Step 6:  Coding

 

Hyper Text Markup Language, or as you probably know as HTML, is the “code” for web browsers to read which expresses what will display on the screen. Cascading Style Sheets, or CSS defines the look and formatting of that HTML. Both are essential to coding your website.  If you don’t already know how to utilize HTML and CSS, I highly suggest finding a trustworthy web developer to take care of this for you.

 

 

Step 7:  Sitemap

 

A Sitemap is simply a list of the pages on your website.  All you have to do is install a plugin to your website.  Two examples are WordPress SEO by Yoast and Google XML Sitemap.  This will make it easy for Google to keep up to date with content on your website and be able to list it in google searches related to that content.

 

Step 8 :  Off-Page

 

Along with the work you put into your on-page SEO, the work you put in of your website is just as important.  This means hyperlink constructing content material advertising, blogging, guest blog posts with links to your site, infographics, website directories, as well as social media directories and maintenance.  Don’t forget, social media marketing and advertising are an important way to get in front of customers who express interest in your product or service.  What ever you do, stay away from black-hat SEO methods, to avoid damage to your website and reputation.

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